Assistant Manager - Brand

About the role

The Assistant Manager – Brand will support the Brand General Manager in driving brand growth, profitability and market positioning across Bahrain. This role focuses on sales maximisation, cost control and brand image development within the retail environment.

Key responsibilities

• Maximise sales and profitability of brand stores in line with company targets.
• Develop and execute brand launch strategies in consultation with the Brand General Manager.
• Control store costs and ensure adherence to budgetary guidelines.
• Deploy resources effectively to achieve complete sell‑through of product assortments.
• Gather and act on feedback from territories regarding brand acceptance and customer expectations.
• Maintain financial plans covering sales, markdowns, margins and inventory.
• Collaborate with Marketing and the Brand Principal to shape brand positioning.
• Participate in recruitment, training and development of store teams.
• Plan merchandise selection, pricing, promotion and assortment to ensure stock availability.
• Manage in‑season inventory, markdowns and stock‑vs‑sales performance across territories.
• Coordinate visual merchandising and brand awareness initiatives.
• Conduct market and competition research to inform strategy and potential new outlet locations.

Required profile

• Minimum of 1 month experience in retail brand management or a related field.

Required skills

What we offer