Brand Manager – Ferrari (Luxury Automotive)

About the role

Euro Motors is looking for an experienced Brand Manager to lead the iconic Ferrari brand in Bahrain. The role combines strategic brand development, sales performance oversight, and customer experience excellence to uphold Ferrari’s global standards while driving local growth.

Key responsibilities

• Review, monitor and act on monthly sales and marketing KPIs, taking full P&L responsibility for new and used car businesses.
• Ensure dealer and manufacturer communications are briefed to Sales, Marketing and After‑sales teams.
• Identify and evaluate market potential for new and pre‑owned Ferrari models.
• Act as brand ambassador and market expert, tracking key data on the luxury automotive sector, competitors and economic trends.
• Maintain showroom standards and processes at all times.
• Deploy, supervise and ensure the effective use of sales tools across sales and marketing.
• Co‑develop sales plans, budgets and dealer composite programs with the Sales Manager.
• Coordinate and resolve customer complaints.
• Develop annual dealer marketing plans, identify affinity partners and forge co‑marketing events with luxury brands.
• Oversee digital marketing tactics and strategies.
• Define finance & insurance plans to support business objectives.
• Manage waiting lists and align new, pre‑owned and marketing departments.
• Evaluate and reward sales and marketing team performance in coordination with the General Manager.
• Facilitate regular communication between Sales, Marketing and After‑sales teams.

Required profile

• Proven track record in brand management, preferably within the luxury automotive sector.
• Strong analytical and financial acumen with experience handling P&L responsibilities.
• Ability to develop and execute comprehensive brand strategies that drive growth and enhance brand equity.
• Excellent communication and stakeholder‑management skills.

Required skills