Marketing Manager / Director – Lead Integrated Marketing

About the role

We are looking for a strategic, creative, and commercially minded marketing professional to lead our marketing initiatives, strengthen brand positioning, and drive customer engagement. The role will develop and execute integrated marketing strategies that support sustainable business growth.

Key responsibilities

• Develop and execute comprehensive marketing strategies aligned with business and commercial objectives.
• Lead annual and campaign‑based marketing planning, budgeting, priorities, and performance targets.
• Manage brand positioning, messaging, identity, and overall market presence.
• Plan and oversee integrated campaigns across digital, social, content, email, events, and other relevant channels.
• Identify target audiences, customer segments, market trends, and growth opportunities.
• Develop initiatives for customer acquisition, engagement, retention, and brand awareness.
• Collaborate with sales and business development teams to support lead generation and revenue growth.
• Oversee content strategy, marketing communications, promotional materials, and brand messaging.
• Monitor campaign performance, website traffic, engagement, conversion, and other key metrics.
• Analyze market research, customer insights, competitor activities, and industry developments.
• Optimize campaigns and channel performance based on data and business results.
• Manage external agencies, vendors, creative partners, and service providers as needed.
• Prepare marketing reports, forecasts, and strategic recommendations for leadership.

Required profile

• Bachelor’s degree or equivalent qualification in Marketing, Business Administration, Communications, Public Relations, or a related field.
• Strong understanding of marketing strategy, brand management, digital marketing, customer acquisition, and market development.
• Excellent strategic thinking, communication, presentation, and leadership abilities.
• Strong analytical and commercial awareness with the ability to translate data into actionable decisions.
• Familiarity with digital marketing channels, including SEO.

Required skills

• SEO