Brand Manager

About the role

The Brand Manager will develop, implement and manage brand strategies that strengthen positioning, awareness and consumer engagement while driving business growth. This role works closely with Marketing, Sales, Product Development, Digital, Finance and external agencies to translate insights into effective brand initiatives.

Key responsibilities

• Develop and implement annual and long‑term brand strategies aligned with business objectives and market opportunities.
• Plan, coordinate and execute integrated marketing campaigns across digital, social, retail, events and PR channels.
• Lead product launches, seasonal campaigns and brand activation initiatives from concept through post‑launch evaluation.
• Analyse consumer behaviour, sales data and market trends to generate actionable insights and optimise brand performance.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field (preferred).
• Proven experience in brand management or consumer marketing within FMCG, retail or consumer goods environments.
• Strong analytical ability to interpret research, sales and market data.
• Excellent communication, presentation and stakeholder‑management skills.
• Project‑management experience handling multiple campaigns, agencies and deadlines.

Required skills

• CRM platforms
• Marketing analytics tools
• Research platforms
• Project‑management software
• Microsoft Office applications