Brand Manager – Luxury Automotive (Ferrari)

About the role

Alzayani Investments is looking for an experienced Brand Manager to lead the iconic Ferrari brand in Bahrain. The role combines strategic brand stewardship with full P&L responsibility across new and pre‑owned car businesses, ensuring the brand delivers exceptional customer experiences in line with global Ferrari standards.

Key responsibilities

• Review and monitor monthly sales and marketing KPIs, taking full P&L ownership for new and used car segments.
• Ensure dealer and manufacturer communications are briefed to sales, marketing and after‑sales teams.
• Identify and evaluate market potential for all Ferrari models, both new and pre‑owned.
• Act as brand ambassador and market expert, tracking key indicators in the automotive luxury sector and competitor activity.
• Maintain showroom standards and processes at all times.
• Deploy and supervise sales tools, guaranteeing they are fully operational.
• Co‑develop sales plans and budgets with the Sales Manager and present them to the General Manager.
• Drive understanding and implementation of the Dealer Composite Program across departments.
• Coordinate and resolve customer complaints.
• Co‑create annual dealer marketing plans with the Marketing Manager and secure affinity partners.
• Segment the customer database for targeted marketing events and projects.
• Forge new affinity partnerships and co‑marketing events with luxury brands in complementary sectors.
• Oversee digital marketing tactics and strategies.
• Define finance‑and‑insurance (F&I) plans to support business objectives.
• Manage the waiting list and ensure alignment between sales, after‑sales and marketing teams.
• Evaluate and reward performance of sales and marketing staff in coordination with the General Manager.
• Facilitate regular communication meetings between sales, marketing and after‑sales teams.

Required profile

• Proven track record in brand management.
• Experience in the automotive luxury sector.

Required skills