JLR Brand Manager – Automotive

About the role

Euro Motors is looking for an experienced JLR Brand Manager to lead the Jaguar/Land Rover brand in Bahrain. The role combines strategic brand development, market analysis and close collaboration with sales and dealership networks.

Key responsibilities

• Develop and implement brand strategies aligned with company vision.
• Monitor market trends, consumer behaviour and competitor activity.
• Collaborate with sales to optimise product positioning and pricing.
• Lead market research and gather customer insights for product and marketing plans.
• Oversee creation and execution of marketing campaigns to boost brand awareness and sales.
• Manage relationships with JLR corporate, local dealerships and key stakeholders.
• Control brand budget and ensure efficient resource use.
• Prepare annual business plans, budgets and organisational charts for Jaguar/Land Rover.
• Drive expansion of sales, service and parts outlets and improve staff performance through training.

Required profile

• Bachelor's degree in Marketing, Business Administration or related field.
• Minimum 5 years of brand management experience, preferably in the automotive sector.
• Proven track record of successful brand strategy implementation.
• Strong understanding of market dynamics and consumer behaviour.
• Excellent communication, negotiation and interpersonal abilities.

Required skills

• Proficiency in MS Office.
• Experience with marketing software/tools.