Social Media Executive

About the role

The Social Media Executive manages the company's social media platforms to enhance brand visibility, increase audience engagement and support online marketing campaigns. The role covers day-to-day operations, content planning and performance analysis.

Key responsibilities

• Manage daily social media operations, including content publishing, scheduling and audience engagement
• Develop and execute social media strategies aligned with marketing objectives
• Create and maintain the social media content calendar
• Create engaging graphics, videos and other digital content, optimized for platforms such as Facebook and Instagram
• Manage social media ads, promotions and competitions
• Increase followers, reach and engagement across platforms
• Respond promptly to customer queries, comments and messages
• Monitor trends, competitor activity and industry best practices
• Analyze performance metrics and recommend improvements
• Collaborate with the digital marketing team on acquisition, conversion and retention KPIs

Required profile

• Minimum 1-3 years of experience in social media management or digital marketing
• Bachelor's degree or diploma in Marketing, Mass Communication, Graphic Design or a related field
• Digital Marketing or Social Media Marketing certification is an advantage

Required skills

• Content creation, basic graphic design and video editing
• Social media management tools
• Analytical skills and creativity