Integrated Planning Manager

About the role

The Integrated Planning Manager will lead the communication planning function, ensuring media strategies align with client marketing objectives and deliver measurable results. This senior position works closely with planners, buyers, and media suppliers to drive integrated campaigns across the agency’s portfolio.

Key responsibilities

• Take full control of communication planning and strategic output for assigned clients.
• Interpret marketing objectives and translate them into media strategies that meet targets.
• Guide planners and buyers in implementing media buys consistent with approved plans.
• Provide training on media plan preparation, evaluation, and execution.
• Delegate tasks, manage workload, and ensure thorough briefing of team members.
• Develop and refine reporting procedures and working practices.
• Liaise with internal and external buying resources for smooth campaign implementation.
• Identify training needs, address knowledge gaps, and keep the Media Director informed of activity and issues.
• Participate in agency pitches, training seminars, and internal committees.
• Lead major media negotiations in collaboration with the Media and Buying Directors.
• Serve as primary contact between client service and client management for strategic requests.
• Maintain strong relationships with media suppliers and ensure value‑added deliverables.
• Oversee semi‑annual and annual reviews, contribute to innovation ideas, and support business profitability analysis.

Required profile

• Extensive experience in integrated media planning and buying.
• Proven ability to lead and develop planning teams.
• Strong analytical mindset with a focus on delivering strategic insights.
• Excellent communication skills for client interaction and internal coordination.
• Track record of managing large‑scale media negotiations and campaigns.

Required skills

What we offer

• Opportunity to work with global brands such as STC, Dyson, Aramco, Boeing, and more.
• Collaborative environment recognized as a “Great Place to Work”.
• Access to continuous learning, training, and career development programs.