Brand Manager – Ferrari (Luxury Automotive)

About the role

Euro Motors is looking for an experienced Brand Manager to lead the iconic Ferrari brand in Bahrain. The role involves developing and executing comprehensive brand strategies that drive growth, enhance brand equity, and deliver an unparalleled customer experience in line with Ferrari’s global standards.

Key responsibilities

• Own full P&L responsibility for new and pre‑owned Ferrari business and monitor monthly sales and marketing KPIs.
• Ensure all dealer and manufacturer communications are briefed to sales, marketing and after‑sales teams.
• Identify market potential for new and pre‑owned models and act as the brand ambassador.
• Maintain showroom standards and oversee deployment of sales tools.
• Co‑create sales plan and budget with the Sales Manager and present to the General Manager.
• Drive the dealer composite program, manage customer complaints and the waiting list.
• Develop annual dealer marketing plans, forge affinity partnerships with luxury brands, and oversee digital marketing tactics.
• Coordinate daily briefings between sales, marketing and after‑sales, aligning new‑car, pre‑owned and marketing departments.

Required profile

• Proven track record in brand management, preferably within the luxury automotive sector.
• Experience handling full P&L responsibility and developing sales/marketing budgets.
• Strong knowledge of the automotive luxury market, competitors and economic indicators.
• Ability to act as a brand ambassador and manage cross‑functional teams.

Required skills