CRM Marketing Manager

About the role

We are looking for an experienced CRM Marketing Manager to lead our customer relationship marketing initiatives. You will shape personalized engagement programs across the entire customer lifecycle, using data‑driven insights to boost acquisition, retention, and loyalty.

Key responsibilities

• Develop and execute CRM strategies aligned with business goals.
• Design and optimise customer journeys across email, SMS, push notifications, in‑app messaging and other digital channels.
• Manage segmentation, behavioural targeting and lifecycle campaigns.
• Lead marketing automation projects to improve engagement and operational efficiency.
• Collaborate with product, growth, sales, analytics and content teams.
• Analyse campaign performance, conduct A/B testing and implement data‑driven improvements.
• Monitor KPIs such as LTV, retention, churn, open and click‑through rates.
• Ensure CRM data quality, governance, compliance and privacy standards.
• Evaluate emerging CRM technologies and AI‑driven personalization tools.
• Present performance insights and strategic recommendations to senior leadership.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field.
• 5–10+ years of experience in CRM, lifecycle or retention marketing.
• Proven track record managing CRM platforms and multi‑channel campaigns.
• Strong analytical, communication and project‑management abilities.
• Experience working with cross‑functional teams.

Required skills

• CRM platforms
• Marketing automation
• Customer segmentation
• Personalisation
• A/B testing
• Data analytics