Director of Marketing Communications

About the role

The Director of Marketing Communications leads all communication activities for the hotel, focusing on public relations and brand image. This senior role develops and executes the annual communications plan, ensuring alignment with the hotel’s marketing objectives and contributing to revenue growth.

Key responsibilities

• Develop and manage the annual communications plan, set goals, budgets, and monitor performance.
• Oversee public‑relations activities, act as spokesperson, handle media inquiries, and maintain media contacts.
• Coordinate advertising campaigns with the DOM and agencies, ensuring brand consistency across sister hotels.
• Plan and track direct‑marketing and electronic marketing initiatives, controlling budgets.
• Manage the production of printed collateral, in‑house art department, photography, and graphic design resources.
• Monitor competitor activities and industry trends to inform communication strategies.

Required profile

• High school diploma or GED with at least 4 years of sales, marketing, guest services or related experience, OR a 2‑year degree in Business Administration, Marketing, Hotel & Restaurant Management with 2 years of relevant experience.
• Proven ability to lead a communications team, develop media relations, and execute integrated marketing initiatives.