Freelance Marketing Strategist for Platform Launch

About the role

Machina+ is a one‑stop shop for the entire lifecycle of devices, offering price comparison, installation, repair and recycling through a vetted partner network. We are looking for a freelance Marketing Strategist to lead the launch of our new platform, driving sign‑ups, site visits and bookings during the pre‑launch, launch week and the first 90 days.

Key responsibilities

• Build the marketing and content strategy for pre‑launch, launch week and the first 90 days with clear goals for sign‑ups, site visits, compares and bookings.
• Shape the content plan across Instagram, TikTok and a WhatsApp channel, and produce shareable content yourself.
• Define target audiences – shoppers about to buy, device owners needing repair or disposal, and partner stores/workshops.
• Set the SEO approach for a site with thousands of product and category pages in English and Arabic to appear in Bahrain searches.
• Plan, launch and manage Instagram and Meta ads, and advise on Google and TikTok ads within an agreed monthly budget.
• Set up tracking to identify which posts, ads and pages drive traffic and report weekly.
• Collaborate with partners on launch content, mini‑games and the waiting‑list campaign.

Required profile

• Hands‑on experience launching a consumer platform, marketplace or e‑commerce brand.
• Proven Meta ads experience with campaigns you have set up, run and optimized.
• SEO experience on large sites with many product or listing pages.
• Ability to create content as well as plan it (Canva or Figma, short‑form video, copywriting).
• Comfort with analytics tools such as GA4 or Meta Events Manager.
• Fluent English; Arabic or experience with MENA markets is a strong plus.

Required skills

• Meta Ads
• SEO
• Canva
• Figma
• Google Analytics 4 (GA4)
• Meta Events Manager