Marketing Associate & Brand Executive – Campaign Coordinator

About the role

The Marketing Associate / Brand Executive / Campaign Coordinator supports the planning, execution, and optimisation of marketing initiatives that build brand awareness, boost customer engagement and drive business growth. Working closely with cross‑functional teams, the role ensures consistent brand communication across digital and traditional channels.

Key responsibilities

• Assist in planning, coordinating and executing integrated marketing campaigns across digital and traditional media.
• Support the development and maintenance of brand identity, messaging and visual consistency.
• Coordinate promotional events, product launches and other brand initiatives.
• Collaborate with design, content, sales and product teams to produce effective marketing materials.
• Monitor campaign schedules, budgets, deliverables and timelines to ensure successful execution.
• Track performance metrics, prepare reports and provide actionable insights.
• Conduct market research, competitor analysis and consumer trend studies.
• Manage social media, email marketing, advertising and promotional activities.
• Maintain marketing databases, campaign documentation and performance records.

Required profile

• Strong understanding of marketing principles, branding strategies and campaign management.
• Excellent organisational skills with the ability to manage multiple projects and deadlines.
• Strong analytical abilities to interpret marketing data and performance metrics.
• Attention to detail and ability to ensure accuracy and compliance with brand standards.
• Collaborative mindset and ability to work effectively with cross‑functional teams.

Required skills