Marketing Officer (Digital & Social Media)

About the role

A creative, organized and results-driven Marketing Officer is sought to support digital marketing, social media management and brand communication across online platforms. The role covers content creation, campaign coordination, online visibility and building relationships with the target audience, in line with business objectives and brand guidelines.

Key responsibilities

• Manage social media accounts and prepare content calendars, then write captions and coordinate posts across platforms such as Instagram, Facebook, LinkedIn and TikTok.
• Develop promotional graphics, short-form videos, digital announcements, newsletters, website updates and other marketing materials, working with designers, content creators, external agencies and internal departments.
• Support paid digital campaigns, SEO, email marketing, online promotions and audience engagement, and monitor performance, engagement metrics and website traffic.
• Prepare reports on campaign effectiveness and support market research, competitor monitoring and trend analysis.
• Respond to audience interactions, maintain an active online presence, coordinate marketing schedules and work with sales, customer service and other teams so messages match current products and priorities.

Required profile

• Degree, diploma or equivalent in Marketing, Digital Media, Communications, Business Administration or a related field preferred.
• Strong writing and communication skills, with attention to brand consistency and campaign deadlines.
• Organized, able to manage several campaigns and deadlines, and able to collaborate with designers, content creators and other departments.

Required skills

• Familiarity with Instagram, Facebook, LinkedIn, TikTok and other digital channels.
• Understanding of digital marketing metrics (reach, impressions, engagement, click-through rates, conversions).
• Proficiency in Microsoft Office or Google Workspace; Canva, Meta Business Suite, social media schedulers or analytics tools are an advantage.
• Basic knowledge of SEO, email marketing, paid advertising and website content management is beneficial.