Marketing Specialist

About the role

The Marketing Specialist will plan, coordinate and execute marketing initiatives that drive business growth, strengthen brand awareness and increase customer engagement. The role focuses on the Bahrain market and requires independent management of campaigns while collaborating with internal teams, agencies and partners.

Key responsibilities

• Plan and execute marketing campaigns aligned with business objectives.
• Develop activities to boost brand awareness, customer engagement and growth.
• Manage social media platforms, coordinate content creation, publishing and engagement.
• Support digital marketing campaigns across relevant platforms.
• Coordinate promotional events, product launches and other initiatives.
• Work with internal teams to understand requirements and devise marketing solutions.
• Liaise with external suppliers, agencies, designers and partners to ensure timely delivery.
• Monitor campaign performance, prepare regular reports and analyse results.
• Conduct market research on customer behaviour, competitor activity and trends in Bahrain.
• Support branding initiatives and maintain consistent brand identity.
• Assist in creating marketing materials such as digital content, presentations and promotional items.
• Identify opportunities to improve engagement and expand market presence.
• Manage multiple projects simultaneously, meeting deadlines and budgets.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 3‑5 years of relevant marketing experience, preferably within Bahrain.
• Strong understanding of the Bahrain market, customer behaviour and local business environment.
• Proven experience in digital marketing, social media management, branding, promotions and campaign execution.
• Experience in FMCG, food distribution, HORECA, retail or related industry is an advantage.
• Excellent communication, interpersonal, organizational and project‑management skills.
• Creative, proactive, self‑motivated and able to work independently while collaborating with stakeholders.
• Strong analytical ability to evaluate campaign performance and market trends.

Required skills