Performance And Growth Specialist

About the role

The Performance and Growth Specialist drives digital growth and revenue generation through strategic performance‑marketing initiatives. This role plans, executes, and optimises paid advertising campaigns to generate qualified leads and direct digital sales while managing analytics, tracking, and reporting for actionable insights.

Key responsibilities

• Plan, execute, and optimise paid advertising campaigns across digital platforms to drive qualified leads and measurable business growth.
• Develop performance‑marketing strategies aligned with revenue targets and market opportunities.
• Manage campaign structure, audience targeting, bidding strategies, A/B testing and continuous optimisation.
• Monitor market trends, customer behaviour and competitor activity to identify growth opportunities.
• Collaborate with internal stakeholders to align campaigns with brand positioning and sales priorities.
• Set up and maintain analytics, conversion tracking, tags, pixels and reporting tools for accurate measurement.
• Track KPIs such as leads, conversion rates, CPL, CPA, revenue contribution and ROAS.
• Prepare regular performance reports, dashboards and management summaries with insights and recommendations.
• Manage campaign budgets, monitor spend allocation and recommend adjustments.
• Forecast campaign outcomes, revenue contribution and ROI.
• Develop creative direction, advertising messaging and campaign briefs to improve engagement and conversion.

Required profile

Required skills