SEO Specialist

About the role

A results-driven and analytical SEO Specialist is sought to improve website visibility, strengthen organic search performance and attract relevant traffic. The person will plan, implement and monitor SEO activities to support digital marketing objectives and improve the online presence.

Key responsibilities

• Conduct keyword research, analyse search trends and optimise website content
• Improve on-page and off-page SEO, including page titles, meta descriptions, internal linking and website structure
• Monitor organic traffic, keyword rankings, search visibility and website performance with analytics and SEO tools
• Carry out technical SEO audits, check indexing and crawling issues, review site speed and mobile usability
• Coordinate with content creators, developers and marketing teams to implement improvements
• Develop content optimization plans, evaluate backlink profiles, research competitors and prepare regular performance reports

Required profile

• Good understanding of SEO principles, ranking factors and organic search strategies
• Familiarity with keyword research, search intent analysis and competitor analysis
• Ability to analyse traffic, rankings and other SEO metrics, and to recommend practical optimization solutions
• Strong analytical, research and problem-solving skills, good written communication and collaboration with cross-functional teams
• Data-driven approach and interest in keeping up with search engine updates

Required skills

• On-page, off-page and technical SEO (crawling, indexing, XML sitemaps, redirects, canonical tags)
• Google Analytics 4, Google Search Console, SEMrush, Ahrefs or similar platforms
• Content marketing knowledge