Social Media Executive / Specialist

About the role

We are looking for a creative, digitally‑savvy Social Media Executive / Specialist to lead and grow our presence across key platforms. The role combines content creation, community engagement and data‑driven optimisation to boost brand awareness and support sales objectives.

Key responsibilities

• Develop and implement social media strategies aligned with brand identity, marketing goals and commercial targets.
• Manage company accounts on Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest and other relevant platforms.
• Create, edit and publish engaging photos, videos, Reels, Stories, graphics, captions and promotional content.
• Maintain weekly and monthly content calendars and plan campaigns for product launches, promotions, events and brand initiatives.
• Write compelling copy – captions, headlines, scripts – that communicates product features, brand values and lifestyle benefits.
• Monitor trends, hashtags, platform updates and emerging content opportunities.
• Engage with followers by responding to comments, messages, reviews and mentions.
• Coordinate photo and video shoots, working with photographers, videographers, designers, influencers and creative partners.
• Identify and manage influencer, creator and brand collaborations, supporting campaigns, product seeding and UGC initiatives.
• Manage and optimise organic and paid social campaigns when required.
• Track performance metrics (reach, engagement, follower growth, traffic, conversions, ROAS) and prepare regular reports with improvement recommendations.
• Conduct competitor and market research to generate new content ideas and growth opportunities.
• Support website and e‑commerce traffic generation, product discovery and online sales through social channels.
• Stay up‑to‑date with platform algorithms, AI tools and emerging digital technologies while ensuring compliance with company policies and advertising regulations.

Required profile

• Previous experience in social media management, digital marketing, content marketing or communications.
• Proven track record managing social accounts for a brand, retailer, luxury company or consumer‑facing business.
• Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, YouTube and Pinterest.
• Excellent written communication skills and ability to maintain a consistent brand voice.

Required skills

• Instagram
• TikTok
• Facebook
• LinkedIn
• YouTube
• Pinterest