Sports Marketing and Activation Manager

About the role

Malaeb is seeking a Sports Marketing and Activation Manager to drive revenue growth, optimize the booking funnel, and create engaging sports events that boost community participation. You will lead pricing strategy, conversion optimization, and partnership development while building a high‑performing marketing team.

Key responsibilities

• Own revenue targets, including occupancy rates, revenue per available court‑hour, and average booking value.
• Develop and execute dynamic pricing strategies (peak/off‑peak, seasonal, demand‑based) to maximize yield.
• Identify underperforming slots and launch targeted activations to fill them.
• Map and optimize the full customer journey, running experiments on landing pages, booking flow, and promotional offers.
• Design and manage retention loops such as win‑back campaigns, loyalty incentives, membership models, and referral programs.
• Build a recurring calendar of events, leagues, tournaments, and corporate packages to drive bookings and community engagement.
• Own all marketing channels (paid social, search, CRM/email, SMS, push, partnerships) and manage budgets, reporting CAC, ROAS, and revenue contribution.
• Leverage AI tools for content creation, audience research, campaign testing, and automated reporting.
• Hire, develop, and lead a high‑performing sports marketing team.

Required profile

• Proven experience in sports or event marketing with a focus on revenue and yield optimization.
• Strong analytical mindset and ability to design data‑driven pricing and activation strategies.
• Track record of improving conversion rates across digital booking funnels.
• Experience creating and managing recurring sports events, leagues, and community programs.
• Expertise in managing multi‑channel marketing budgets and measuring performance metrics.
• Leadership experience building and scaling a marketing team.

Required skills