Digital Marketing Director / Head of Marketing / Social Media Director

About the role

A strategic and creative marketing leader is sought to oversee the organisation's digital marketing activities, brand positioning and social media strategy. The role develops integrated marketing plans, strengthens online visibility, expands audience reach and drives measurable business results through digital channels. It covers digital strategy, social media management, content development, performance marketing, campaign analysis and team coordination.

Key responsibilities

• Develop and lead the overall digital marketing and social media strategy in line with business objectives.
• Oversee campaigns across social media, search engines, websites, email and other digital channels.
• Establish brand positioning, messaging guidelines and consistent communication standards.
• Direct social media strategy and content planning on LinkedIn, Instagram, Facebook, TikTok and YouTube.
• Oversee content development, including articles, videos, graphics, promotional materials and digital campaigns.
• Manage digital advertising, marketing budgets and campaign resource allocation.
• Analyse campaign performance, audience behaviour, website traffic, conversion rates and engagement metrics.
• Refine strategies using market research and performance insights.
• Collaborate with sales, communications, creative and business development teams.
• Identify emerging platforms, tools and opportunities; manage relationships with agencies, media partners, influencers and external providers.
• Lead and develop marketing teams, set performance objectives and oversee project delivery.
• Present strategies, results and recommendations to senior management.

Required profile

• Degree in Marketing, Digital Marketing, Communications, Business Administration, Media Studies or a related discipline preferred.
• Strong understanding of digital marketing strategy, social media management, brand development and online advertising.
• Ability to develop integrated marketing strategies and turn business objectives into effective campaigns.
• Excellent leadership, strategic planning, decision-making, communication, presentation and stakeholder management skills.
• Professional judgement, adaptability and a results-oriented approach.

Required skills

• Knowledge of social media channels, search engines and marketing automation tools.
• SEO, SEM, paid media, content marketing and audience engagement.
• Marketing analytics and reporting tools (an advantage).
• Budget management and multi-project oversight.