Performance And Growth Specialist

About the role

The Performance and Growth Specialist will lead digital growth initiatives for Burjline Builders, designing and executing performance‑marketing campaigns that generate qualified leads and drive direct digital sales.

Key responsibilities

• Plan, launch and continuously optimise paid advertising campaigns across digital platforms.
• Develop performance‑marketing strategies aligned with revenue targets and market opportunities.
• Manage campaign structure, audience targeting, bidding, A/B testing and ongoing optimisation to improve conversion rates and ROI.
• Monitor market trends, customer behaviour and competitor activity to uncover growth opportunities.
• Collaborate with internal stakeholders to ensure campaigns support brand positioning and sales priorities.
• Set up, manage and maintain analytics, conversion tracking, tags, pixels and reporting tools for accurate measurement.
• Track KPIs such as leads, conversion rates, CPL, CPA, revenue contribution and ROAS.
• Prepare regular performance reports, dashboards and management summaries with actionable insights.
• Analyse campaign data to identify trends, performance gaps and opportunities for improvement.
• Ensure data accuracy, proper attribution and reliable reporting across all paid channels.

Required profile

Required skills