Performance Marketing Executive

About the role

GOamplify is a marketing agency in Bahrain that helps clients reach, engage and convert customers through social media and omnichannel digital advertising. The Performance Marketing Executive is a hands-on delivery role in the Performance Marketing department, supporting the Head of Performance across paid advertising, search and AI-assisted workflows. The role plans, builds, launches and optimises campaigns across Meta, TikTok, Snapchat, X, LinkedIn and Google, runs SEO and AI Search Visibility work, and supports tracking, reporting and client servicing. It is client-facing but the Head of Performance leads the client relationship, and the position is a development role with progression towards Performance Marketing Manager.

Key responsibilities

• Set up, launch and manage paid campaigns across Meta, TikTok, Snapchat, X, LinkedIn and Google according to approved media plans.
• Prepare draft media plans, audience research, budget splits and performance forecasts for the Head of Performance's review.
• Monitor campaigns daily, manage pacing against budgets and optimise creative, audiences and bids; escalate issues to the Head of Performance.
• Run SEO, keyword and content research, structured data and AI Search Visibility work (AI answer engines such as Google AI Overviews, ChatGPT and Perplexity).
• Maintain tracking and conversion infrastructure (pixels, conversion APIs, GA4, Google Tag Manager) and ensure compliance with platform policies.
• Prepare campaign, monthly and ad-hoc reports with clear insights and recommendations.
• Support client meetings and calls, present work and results, and document minutes and agreed actions.
• Use the company's approved AI tools daily, test new tools and automations, and document workflows and SOPs.
• Track ad spend, reconcile payments with the accounting team and flag pacing risks early.
• Collaborate with account managers, content and design teams, and complete platform certifications and development goals each appraisal cycle.

Required profile

• 2-4 years of hands-on experience planning, building and optimising paid campaigns across Meta, TikTok, Snapchat and Google (LinkedIn and X a plus); agency experience preferred.
• Proof of previous campaign results and ability to manage significant ad spend.
• Platform certifications (Google Ads, Meta Blueprint) held or completed within the first six months.
• Working knowledge of SEO fundamentals and interest in AI search visibility.
• Professional-level English essential; Arabic a value add.
• Strong analytical skills, clear communication and comfort presenting work to clients.

Required skills

• GA4, Google Tag Manager, pixels and conversion APIs
• Google Ads and Meta Blueprint certifications
• SEO fundamentals