Senior Marketing Executive

About the role

We are seeking a driven Senior Marketing Executive to lead the planning, coordination and execution of marketing activities for assigned brands. The role will champion brand management, oversee content and campaign delivery, and continuously optimise performance to meet business and Principal objectives.

Key responsibilities

• Lead end‑to‑end execution of integrated marketing campaigns, product launches, promotions, activations and events across digital and traditional channels.
• Translate business priorities and sales objectives into marketing plans, briefs, timelines and deliverables.
• Act as the primary marketing contact for assigned Principals/OEMs and regional offices, coordinating approvals, reports and compliance with brand standards.
• Track marketing spend, review quotations, manage supplier commitments and flag budget or delivery concerns.
• Oversee content planning for websites, social media, CRM communications and collateral, ensuring quality and consistency.
• Manage social media calendars, community engagement and guide short‑form video, photography and multimedia production.
• Coordinate with digital, CRM, sales and call‑centre teams on campaign setup, audience selection, lead generation and performance monitoring.
• Prepare performance reports, analyse data and provide actionable insights for continuous improvement.
• Guide junior marketing team members, clarify priorities and review deliverables.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 4–7 years of relevant marketing experience, preferably in automotive or multi‑brand environments.

Required skills

• CRM systems management.
• Social media platforms (Instagram, Facebook, LinkedIn, YouTube, Google Business Profile).
• Digital marketing and performance analytics tools.
• Budget tracking and supplier coordination.