Senior Social Media Specialist

About the role

The Senior Social Media Specialist will lead client relationships and design comprehensive social media strategies across major platforms. The role requires bilingual content planning (English and Arabic) and the ability to drive both organic and paid campaigns.

Key responsibilities

• Develop and execute social media strategies for platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok.
• Create and maintain bilingual content calendars using social media management tools.
• Manage organic and paid advertising campaigns, producing engaging visual and video concepts.
• Provide clients with up‑to‑date advice on trends, influencer opportunities and best practices.
• Generate performance, audit and competitor analysis reports using analytics tools.

Required profile

• Minimum 3 years of social media management experience, preferably in an agency setting.
• Strong understanding of all major social media channels and ability to handle multiple projects in a fast‑paced environment.
• Proficiency with Google Analytics and similar measurement tools.
• Experience using Hootsuite, Percolate and CMS platforms such as WordPress, Joomla or Drupal.

Required skills

• Hootsuite
• Percolate
• Google Analytics
• WordPress
• Joomla
• Drupal
• Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok