Senior Social Media Specialist

About the role

The Senior Social Media Specialist will lead the day‑to‑day management of client relationships, developing and executing social media strategies across major platforms. The role requires bilingual fluency in Arabic and English to create and schedule content calendars and advise clients on the latest trends.

Key responsibilities

• Develop and implement social media strategies for platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok.
• Plan, create and manage content calendars in both English and Arabic using social media management tools.
• Run organic and paid campaigns, produce engaging visual and video concepts, and generate performance and audit reports.
• Identify influencers, manage community interactions, and conduct competitor analysis.

Required profile

• Minimum 3 years of social media management experience, preferably in an agency setting.
• Ability to work in a fast‑paced environment handling multiple projects simultaneously.
• Strong analytical skills with experience using Google Analytics and other analytics platforms.

Required skills

• Proficiency with Hootsuite and Percolate for community management.
• Experience with website CMS such as WordPress, Joomla and Drupal.
• Working knowledge of digital advertising concepts and ad delivery services.