Sales Representative – FMCG

About the role

Swabbs is looking for a Sales Representative to grow its hygiene and cleaning products business in Bahrain. The role involves active field sales, building strong relationships with retail buyers and following up consistently to open new accounts, secure product listings and generate repeat sales.

Key responsibilities

• Identify and approach supermarkets, hypermarkets, grocery stores, wholesalers and other relevant customers.
• Open new accounts and manage customer registration and onboarding.
• Present the product range, give samples and negotiate pricing, payment terms and listings within company guidelines.
• Secure listings for new products and expand the range stocked by existing customers.
• Plan daily market visits and keep a pipeline of prospects, negotiations and confirmed accounts.
• Generate orders and build repeat business through regular follow-up.
• Monitor stock availability, shelf placement, pricing and product visibility at outlets.
• Coordinate deliveries with the operations team and resolve customer issues promptly.
• Follow up on payments and collections within agreed credit terms.
• Monitor competitor products, prices and promotions and report market opportunities.
• Submit regular reports on visits, new accounts, listings, sales, collections and customer feedback.

Required profile

• Previous experience in FMCG field sales, preferably in Bahrain.
• Experience selling cleaning, hygiene or personal care products is an advantage.
• Demonstrated ability to open accounts and secure retail product listings.
• Strong communication, negotiation and relationship-building skills.
• Organised, self-motivated and comfortable working towards measurable targets.
• Valid Bahrain driving licence.
• English communication skills; Arabic is an advantage.

Required skills

• Basic proficiency in Excel and sales reporting.
• Experience with CRM or sales applications is an advantage.