Assistant Manager - Brand Marketing

About the role

The Assistant Manager – Brand Marketing will develop and implement both long‑term and short‑term marketing strategies for assigned brands, overseeing brand management, budget control, business development and team coordination.

Key responsibilities

• Lead brand management activities, ensuring all above‑ and below‑the‑line materials are delivered on time, within budget and meet quality standards.
• Plan and execute integrated communication campaigns, manage media relationships and coordinate with agencies across markets.
• Formulate marketing plans that drive top‑line revenue and bottom‑line profitability, and negotiate with new clients to secure profitable business.
• Conduct competitor analysis, identify market trends and consumer insights to increase brand penetration and loyalty.
• Oversee advertising media planning, collaborate with creative teams and visual merchandisers to produce cost‑effective media plans.

Required profile

• 5+ years of progressive experience in brand management, with at least 4 years in the retail sector.
• Proven track record of developing strategic brand initiatives that boost customer engagement and deliver measurable business results.

Required skills

• Competitor Analysis
• Brand Management
• Marketing Operations
• Budget Management
• Media Planning
• Business Development
• Advertising
• Integrated Communication