Route-to-Market Supervisor

About the role

Amalfi Foods is hiring a hands-on Route-to-Market Supervisor in Bahrain to plan and oversee daily distribution routes, monitor its delivery and van sales teams, and strengthen market coverage. The role turns route plans into consistent daily execution.

Key responsibilities

• Design and optimize delivery and van sales routes based on outlet locations, delivery windows, vehicle capacity and visit frequency.
• Assign daily routes, outlet schedules and coverage targets to drivers and van sales representatives.
• Monitor vehicle movements via GPS, tracking adherence, departure times, stop duration, missed visits and unauthorized stops.
• Ensure scheduled outlets are visited and deliveries completed on time, and resolve daily disruptions and delays.
• Conduct field checks and accompany drivers and sales reps to assess route efficiency, identify coverage gaps and add new outlets to existing routes.
• Coordinate with sales, warehouse and dispatch teams so vehicles are loaded accurately and leave on schedule.
• Track failed deliveries, returns and expiry-related issues and coordinate corrective action.
• Prepare daily and weekly reports on route completion, coverage, punctuality, mileage and team productivity.
• Coach drivers and van sales representatives and hold them accountable for daily performance.

Required profile

• Minimum 3 years of experience in FMCG route planning, distribution or van sales supervision.
• Experience with bakery, fresh food, dairy or other short-shelf-life products is preferred.
• Strong knowledge of Bahrain's geography, modern trade and traditional trade outlets.
• Ability to work in the field and support early dispatch operations.
• Valid Bahrain driving licence.
• Good English; Arabic is an advantage.

Required skills

• Practical experience with GPS tracking, route planning tools, Excel and ERP systems; Odoo is an advantage.
• Organizational, analytical and team supervision skills.