Digital Advertising Manager – Google Ads & SEM

About the role

We are looking for a strategic, performance‑driven digital advertising professional to lead our paid media initiatives. The role focuses on Google Ads, search engine marketing, campaign optimisation and digital customer acquisition to boost visibility, qualified traffic and conversions.

Key responsibilities

• Develop and execute data‑driven advertising strategies centred on Google Ads and paid search.
• Plan, launch, manage and optimise Search, Display, Shopping, Video, Performance Max and remarketing campaigns.
• Conduct keyword, audience, competitor and market research to inform targeting and bidding.
• Write, test and refine ad copy, headlines and promotional messaging.
• Monitor performance metrics (impressions, clicks, CTR, CPC, conversions, CPA, ROAS, revenue) and adjust budgets for maximum ROI.
• Perform A/B testing across keywords, ads, landing pages, audiences and bidding strategies.
• Analyse conversion tracking, attribution data and customer journeys to uncover growth opportunities.
• Collaborate with SEO, content, creative, sales and web teams to improve overall digital acquisition.
• Prepare regular performance reports, forecasts and actionable insights for management.

Required profile

• Bachelor’s degree or equivalent in Marketing, Digital Marketing, Business, Communications or related field.
• Strong understanding of Google Ads, paid search, PPC, SEM and performance‑marketing principles.
• Experience managing budgets, analysing data and optimising campaigns to meet business objectives.

Required skills

• Google Ads
• Google Analytics
• Google Tag Manager