Head of Digital Marketing

About the role

Al Hilal Healthcare Group is seeking a Head of Digital Marketing to design and execute its digital marketing and media strategy. Reporting to the VP of Business & Strategy, the leader will drive patient acquisition, brand visibility, and measurable growth through performance marketing, AI integration, and end‑to‑end lead management.

Key responsibilities

• Design and launch performance marketing campaigns across paid search, social, display, and programmatic channels, setting KPIs and optimizing ROI.
• Build and maintain strategic relationships with media, journalists, editors, and influencers; plan press events and produce PR materials.
• Evaluate, pilot, and implement AI‑powered tools for audience segmentation, predictive analytics, and content personalization.
• Own all digital assets—including websites, CRM, and analytics platforms—and oversee the complete lead funnel from enquiry to patient conversion.

Required profile

Required skills

• Performance Marketing
• Paid Search
• Social Media Advertising
• Display Advertising
• Programmatic Advertising
• AI‑powered tools
• Analytics platforms
• CRM systems
• Lead management