Assistant Marketing Manager

About the role

The Assistant Digital Marketing Manager (The Engager) will drive digital storytelling, omnichannel customer experience, and B2B2C tenant relations for Marassi Galleria. Operating in a lean “Hub and Spoke” model, the role serves as the daily face of the mall’s marketing presence, managing campaigns from concept to execution.

Key responsibilities

• Develop and implement content pillars for social media, email marketing, and in‑mall digital media.
• Run end‑to‑end marketing campaigns, coordinating with Operations, suppliers, CRM/LMT teams, and the Agency of Record.
• Manage online updates, website development, CMS, and social/digital performance.
• Create and manage RFPs for marketing events, liaising with Legal and Finance for approvals.
• Capture sales leads in the lead management system and optimise media platforms for qualified lead generation.

Required profile

• Experience managing digital marketing campaigns and community engagement in a retail or luxury environment.
• Ability to work autonomously within a lean, cross‑functional “Hub and Spoke” structure.

Required skills

• Content Management System (CMS) administration
• UTM tagging and campaign tracking
• Lead management system usage
• SEO/SEM optimisation and retargeting strategies