Brand Manager

About the role

The Brand Manager will lead the development and execution of the brand strategy for Apparel Group in Bahrain. This role focuses on driving sales, profitability and market presence while ensuring the brand’s image aligns with regional consumer expectations.

Key responsibilities

• Maximise sales and profitability of brand stores in line with company targets.
• Develop and implement brand launch and positioning strategies in collaboration with the Brand General Manager and Marketing team.
• Control store costs, manage budgets and ensure adherence to financial plans (sales, markdowns, margins, inventory).
• Plan merchandise assortments, pricing and promotions based on sales forecasts, inventory levels and market trends.
• Oversee in‑season stock management, markdowns and stock‑to‑sales performance across territories.
• Gather and analyse market intelligence, competitor pricing and consumer feedback to inform brand adaptations.
• Coordinate visual merchandising, brand awareness initiatives and store‑level execution.
• Participate in recruitment, training and performance management of the brand team.

Required profile

• Minimum of 1 month of relevant experience in brand or retail management.
• Strong analytical mindset with ability to interpret sales data and market trends.
• Excellent communication and stakeholder management skills.
• Ability to work collaboratively across merchandising, marketing and operations functions.

Required skills