Content Creator

About the role

We are looking for a creative Content Creator to produce engaging digital assets that showcase our luxury perfume and Swiss watch collections. Based in the Capital Governorate, you will work on‑site with our retail and marketing teams to bring the brand’s story to life across social media, website and campaign channels.

Key responsibilities

• Develop and maintain content calendars aligned with product launches and in‑store events.
• Capture, edit and produce high‑quality photos and short videos for digital platforms.
• Write compelling product descriptions, promotional copy and brand storytelling content.
• Ensure all content follows brand guidelines and luxury positioning.
• Collaborate with store staff and marketing colleagues to highlight new collections and events.
• Monitor content performance metrics and recommend optimisation strategies.

Required profile

• Strong background in content creation, copywriting and visual storytelling.
• Experience managing social media platforms such as Instagram, TikTok and Facebook for luxury retail audiences.
• Understanding of digital marketing principles, audience engagement and campaign optimisation.
• Excellent written and verbal English; Arabic proficiency is a plus.
• Attention to detail, aesthetic sense and familiarity with luxury brands.
• Comfortable working on‑site, including during store events and product launches.
• Relevant diploma or bachelor’s degree in Marketing, Communications, Media, Design or equivalent practical experience.

Required skills

• Copywriting
• Visual storytelling
• Photo/video production
• Photo/video editing
• Social media management (Instagram, TikTok, Facebook)
• Content calendar planning
• Digital marketing