Marketing Manager – Healthcare (Bahrain)

About the role

We are looking for an innovative Marketing Manager to lead brand strategy, patient acquisition and community engagement for a leading private hospital in Bahrain. The role combines healthcare marketing expertise with digital platform oversight to drive growth and trust within the local community.

Key responsibilities

• Develop and execute integrated marketing campaigns to attract and retain patients.
• Oversee the hospital’s digital ecosystem, including website, SEO/SEM, patient portals and social media channels (Instagram, LinkedIn).
• Create bilingual (Arabic & English) marketing collateral, ensuring medical concepts are accurately localized.
• Manage public relations, media outreach and influencer partnerships in Bahrain.
• Plan and execute large‑scale health‑related events and community activation programs.
• Monitor campaign performance, ROI and patient acquisition costs, adjusting strategies as needed.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• 5–7 years of marketing experience, with at least 2–3 years in a hospital or healthcare setting within Bahrain or the GCC.
• Fluent in Arabic and English (written and spoken).
• Strong knowledge of NHRA advertising regulations and medical ethics.
• Proven ability to manage complex events and community initiatives.

Required skills

• SEO/SEM
• Google Ads
• Social media analytics
• Performance marketing
• Website and patient portal management
• Digital platform management