Marketing Manager

About the role

Lead and develop the overall marketing strategy in alignment with Raffles’ Bahrain business goals. Manage the marketing department, ensuring effective execution of all marketing initiatives and campaigns across digital, traditional, and experiential channels.

Key responsibilities

• Develop and implement integrated marketing campaigns to drive customer acquisition, engagement, and retention.
• Lead digital transformation initiatives, overseeing SEO/SEM, social media, content, email, and paid media.
• Leverage market research and data analytics to identify growth opportunities and stay ahead of industry trends.
• Collaborate with senior leadership, sales, and revenue management to align marketing with revenue goals.
• Manage the marketing budget, optimizing resource allocation for maximum ROI.
• Mentor and inspire a high‑performing marketing team, fostering creativity and innovation.
• Oversee public relations, brand partnerships, and influencer collaborations to expand brand reach.
• Ensure all marketing activities comply with local regulations, ISO standards, and ESG/CSR objectives.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field; MBA preferred.
• Minimum 10 years of marketing experience, with at least 5 years in a leadership role, preferably in luxury hospitality.
• Strong leadership capabilities with experience managing large, cross‑functional teams.
• Strategic thinker able to translate business goals into effective marketing initiatives.
• Deep expertise in digital marketing, including SEO, SEM, social media, content and email marketing.
• Creative and innovative mindset with a track record of developing successful brand campaigns.
• Analytical and data‑driven, proficient in interpreting performance metrics and making informed decisions.
• Excellent verbal and written communication skills for presenting strategies to senior executives and external partners.

Required skills

• SEO
• SEM
• Social Media Marketing
• Content Marketing
• Email Marketing
• Paid Media
• Data Analytics

What we offer

• Employee benefit card with discounted rates across Accor worldwide.
• Learning programs through Accor Academies.
• Opportunities to develop talent and grow within the property and globally.
• Chance to contribute to Corporate Social Responsibility initiatives.