Media Director

About the role

We are seeking a senior Media Director to shape and execute enterprise‑wide media strategies that drive brand visibility and business growth. Reporting to senior leadership, you will oversee integrated campaigns across digital, broadcast, print and emerging platforms while ensuring measurable results.

Key responsibilities

• Develop and implement media strategies aligned with corporate and marketing objectives.
• Lead integrated media planning across TV, radio, print, OOH, social, search, programmatic and emerging channels.
• Manage media budgets, forecasting, allocation and ROAS analysis.
• Build and maintain strategic partnerships with agencies, publishers and technology platforms.
• Oversee media buying, campaign execution, optimization and performance reporting.
• Analyze audience behavior, market trends and competitive intelligence.
• Collaborate with marketing, brand, PR, creative, product, sales and executive teams.
• Drive innovation in media technology, automation and AI‑powered advertising.
• Lead, mentor and develop high‑performing media and marketing teams.
• Ensure compliance with brand standards, advertising regulations and corporate governance.

Required profile

• Bachelor’s degree in Marketing, Advertising, Communications, Media Studies, Business Administration or related field.
• 10–15+ years of experience in media planning, advertising or digital media, including leadership roles.
• Proven track record of leading multi‑channel media strategies and managing large advertising budgets.
• Strong commercial acumen and strategic decision‑making capabilities.
• Experience managing media agencies, vendors and strategic partnerships.
• Ability to lead cross‑functional teams and influence senior stakeholders.

Required skills

• Media planning and media buying
• Programmatic advertising
• Digital advertising ecosystems
• Audience analytics and measurement
• Omnichannel marketing
• Budget forecasting and ROAS analysis
• Partnership and vendor management

What we offer

• Executive‑level responsibility in a dynamic, data‑driven organization.
• Opportunity to shape innovative media initiatives across multiple channels.
• Collaborative culture that values creativity, strategic thinking and measurable results.