Performance Marketing Manager

About the role

The Performance Marketing Manager will design, execute and continuously optimise data‑driven digital campaigns across paid search, social, display, affiliate and other channels. The focus is on acquiring new customers, improving conversion rates and maximising return on advertising spend.

Key responsibilities

• Develop and manage multi‑channel acquisition strategies, overseeing end‑to‑end campaign setup and optimisation.
• Test creative assets, audience segments and bidding strategies to improve efficiency and ROI.
• Monitor real‑time performance using analytics tools and translate data into actionable insights.
• Collaborate with creative, product, content and analytics teams to align messaging, landing pages and tracking.
• Allocate and manage budgets across channels, scaling successful campaigns and refining under‑performing ones.
• Stay up‑to‑date with platform updates, industry trends and emerging marketing technologies.

Required profile

• Strong understanding of digital marketing principles, performance frameworks and conversion funnels.
• Proficiency with paid advertising platforms such as Google Ads, Meta Ads and TikTok Ads.
• Solid analytical ability to interpret data and generate insights.
• Experience with tracking and analytics tools like Google Analytics and Google Tag Manager.
• Demonstrated capability to manage budgets and optimise campaigns for ROI and scalability.
• Knowledge of A/B testing methodologies and conversion rate optimisation.
• Excellent communication and collaboration skills across cross‑functional teams.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• Google Analytics
• Google Tag Manager
• A/B testing
• Conversion Rate Optimization (CRO)