Sales Engineer - Automation & Instrumentation

About the role

Yokogawa, a leading provider of industrial automation, test and measurement, information systems and industrial services, is looking for a Sales Engineer based in Bahrain. The role drives profitable growth in the region by developing sales opportunities, understanding customer technical and commercial needs and positioning Yokogawa automation, instrumentation, control and lifecycle service solutions. It involves regular travel, face-to-face customer meetings and close coordination with customers and internal stakeholders.

Key responsibilities

• Develop and coordinate sales opportunities for automation, instrumentation, control and service solutions within assigned accounts and territories.
• Plan and run regular face-to-face and virtual customer meetings, building relationships with end users, EPC contractors, system integrators, consultants and other stakeholders.
• Understand customer applications, technical specifications, operational challenges and commercial requirements, and turn them into suitable solutions.
• Prepare technically compliant and commercially competitive proposals with proposal, engineering, service, finance, legal and supply-chain teams.
• Deliver presentations, product demonstrations, technical clarifications and commercial negotiations with internal support.
• Maintain accurate records of customer activities, opportunities, forecasts, proposal status and next actions.
• Monitor market trends, competitor activity, installed-base opportunities and upcoming projects, and give structured feedback to management.
• Support the full sales cycle, from lead qualification and proposal follow-up through order booking, handover, invoicing support and receivables follow-up.
• Ensure compliance with Yokogawa policies, approval requirements, ethical standards, export controls and customer procedures.
• Achieve agreed sales, order, margin, pipeline and customer-development objectives, and contribute to monthly business reviews and forecasts.

Required profile

• Bachelor's degree in Instrumentation, Automation, Control Systems, Electrical, Electronics, Mechatronics, Chemical Engineering or a related engineering discipline.
• Three to five years of experience in technical sales, solution sales, business development, proposals, instrumentation, control systems or process industries.
• Working knowledge of process measurement, control systems and industrial automation.
• Experience supporting customers in oil and gas, refining, petrochemicals, power, water, chemicals or other process industries is preferred.
• Fluent English is required; Arabic-speaking candidates are preferred.

Required skills

• Proficiency in Microsoft Office and familiarity with CRM and related sales systems.
• Selling, negotiation, proposal writing and follow-up skills, and pipeline management and forecasting.
• Strong collaboration across multicultural and cross-functional teams.