Brand Manager

About the role

We are looking for an experienced Brand Manager to lead the development and execution of brand strategy, market positioning, and growth initiatives. The role is remote and reports to senior leadership, focusing on building strong brand equity and delivering consistent brand experiences across all touchpoints.

Key responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives.
• Manage brand positioning, identity, messaging, and value proposition.
• Conduct market research, competitive analysis, and consumer insight studies.
• Design and execute integrated marketing and brand campaigns.
• Collaborate with creative, digital, PR, media, product, and sales teams.
• Monitor brand performance, customer perception, and market trends.
• Manage brand budgets, campaign investments, and resource allocation.
• Ensure brand consistency across digital, print, social media, advertising, and customer engagement channels.
• Support product launches, promotional activities, and customer acquisition initiatives.
• Build strategic partnerships, sponsorships, and brand collaborations.
• Measure campaign effectiveness and brand equity metrics, preparing executive reports and strategic recommendations.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Public Relations, or a related field.
• 5–10+ years of experience in brand management, marketing, communications, advertising, or related roles.
• Proven track record of developing and managing successful brand strategies and campaigns.
• Strong understanding of consumer behavior, market research, and brand positioning.
• Excellent communication, presentation, and stakeholder management skills.
• Analytical, strategic thinking, and project management capabilities.
• Experience managing agency relationships, creative partners, and marketing vendors.
• Ability to work independently and effectively in a remote environment.
• Commercial awareness and a customer‑focused mindset.

Required skills