Digital Marketing Specialist – IT Services

About the role

We are a dynamic IT services firm operating across the Gulf region, looking for a Digital Marketing Specialist to drive B2B and B2C campaigns for our technology solutions. You will work at the intersection of performance marketing and IT, using data‑driven tactics to acquire and retain customers.

Key responsibilities

• Plan, execute and optimise multi‑channel campaigns on Google Ads, Meta, LinkedIn and YouTube.
• Manage marketing automation platforms such as HubSpot or Marketo to nurture leads and align marketing‑sourced revenue with sales pipelines.
• Collaborate with content and design teams to create high‑impact landing pages, email sequences and ad creatives.
• Monitor KPIs (CAC, ROAS, CTR, conversion rates) using GA4, GTM and CRM dashboards; deliver weekly performance reports.
• Conduct A/B testing on ad copy, landing‑page UX and email CTAs to improve engagement and reduce acquisition cost.
• Stay ahead of platform algorithm changes, emerging AI tools and regional digital trends.

Required profile

• Proven experience managing digital campaigns for B2B and B2C technology or IT services.
• Strong analytical mindset with ability to translate data into actionable insights.
• Comfort working in a fast‑paced, innovation‑driven environment.

Required skills

• Google Ads
• Meta Ads Manager
• Google Analytics 4
• HubSpot Marketing Hub
• Google Tag Manager
• Salesforce CRM or HubSpot CRM integration
• UTM tracking
• Optimizely, VWO or Google Optimize for A/B testing
• LinkedIn Ads (preferred)
• Marketing automation workflow design
• AI‑powered content tools such as Jasper or Copy.ai

What we offer

• On‑site hybrid flexibility with core hours in Bahrain (no remote work).
• Clear career path to Digital Marketing Manager or Growth Lead within 12‑18 months for high performers.
• Exposure to multi‑country IT service launches and cross‑border analytics.